Our Professional Team

About Hailu Kidane

Hailu Kidane is a distinguished Public Relations and Strategic Communication professional and the visionary founder of Pulse PR & Digital Marketing. With a Bachelor of Arts degree with distinction from Addis Ababa University, he has built a robust foundation in strategic media planning, crisis communication, and digital branding. Hailu's expertise lies in crafting compelling narratives that resonate with audiences and drive engagement. His passion for storytelling is matched by his technical skills in video editing, graphic design, and web development, allowing him to create integrated communication campaigns that are both visually stunning and strategically sound.

Before founding Pulse PR, Hailu honed his skills in various roles, including as a trainer for Kepler NGO, where he empowered youth with digital literacy, and as a digital marketing instructor at the Jupiter Institute of Technology. His diverse experience spans across sectors, having managed social media and created health campaigns for nutritional and physiotherapy clinics. This unique blend of academic excellence, practical experience, and a deep understanding of the Ethiopian market positions Hailu as a leading voice in the nation's evolving digital landscape. He is fluent in Amharic, Oromo, and English, enabling him to connect with a wide range of clients and stakeholders.

About Guluma Merga

Guluma Merga is a graduate of Addis Ababa University’s School of Journalism and Communications, where he earned his Bachelor of Arts in Broadcast Journalism. With a strong background in media, communication, and storytelling, Guluma brings a unique blend of journalistic insight and marketing expertise to Pulse PR and Digital Marketing Agency. His experience in content development, media engagement, and strategic communication allows him to craft campaigns that connect brands with their audiences in meaningful ways. As Marketing Manager, Guluma leads with creativity, analytical thinking, and a deep understanding of the Ethiopian media landscape, helping clients achieve measurable growth and long-term visibility.

About Elsa B.

Elsa is a graduate of Addis Ababa University’s School of Journalism and Communications, holding a Bachelor of Arts degree in Broadcast Journalism. With her strong academic foundation and passion for creative storytelling, she specializes in developing impactful content strategies that resonate with diverse audiences. As a Content Strategist and Creator at Pulse PR and Digital Marketing Agency, Elsa blends her journalistic skills with digital marketing expertise to craft engaging narratives, compelling visuals, and multimedia campaigns. She has a keen eye for detail, a deep understanding of audience behavior, and a talent for transforming complex ideas into clear, accessible, and shareable content. Her innovative approach ensures that every message not only captures attention but also builds trust and long-term brand loyalty for our clients.